New York · Stockholm · Toronto
Frigg
Beta, June 2026
Guest intelligence for boutique hoteliers On the quiet erosion of memory Est. 2026

The quiet erosion of memory.

Boutique hotels promise an experience their own software makes almost impossible to deliver.

A note from Ted Bowman, founder

A returning guest's preferences live in five places. In housekeeping's heads. In a reservations note. In a shift-handoff on WhatsApp. In an email thread from October. In no one's head at all. So the experience resets, every stay, every shift change, every new hire.


Frigg™ is one record, shared across the team. Guest profile, trip pipeline, delivery handoffs, held in one quiet place every member of staff can read and append to. It sits alongside the property management system you already pay for. It does not replace it.

Lindberg, Anna Guest no. 1402 · 6th stay
Husband
Carl · prefers Barolo, typically Giacomo Conterno
Pillow
Firm, duck feather. One extra, left of bed.
Allergies
Tree nuts, severe. Noted Aug 2024, F&B.
Anniversary
14 October. Table 4 both previous visits.
A guest record holds for a customer, as Frigg holds it. Visible to everyone who needs it.

For the three-to-sixty-room property where the operator still knows the housekeeper's first name. Not for the chains. Their software works for them.

Frigg · a product of Outside Context Labs, Inc. · Privacy · © 2026 New York · Stockholm · Toronto